WHITE LABEL SEO REPORTING
White label SEO reporting your clients actually read
Weekly and monthly reports and a client portal under your logo, colors and company name. Clients see rankings, traffic, leads, the work you did and the plan for next month. They never see our name, and they never see billing.
Developed by Vertical Web, a Houston SEO agency since 1998, and Beth Guide, with more than 20 years of SEO experience.
WHY MOST SEO REPORTS GO UNREAD
A report full of charts is not a report a client can use
Most SEO reports are exports: forty pages of rank tables, crawl warnings and traffic graphs that the client scrolls past. The question every owner actually asks is shorter. Did it bring me business, what did you do, and what happens next month?
We write monthly reports for Vertical Web’s own clients, and the ones clients read answer those three questions on the first screen. elev8tor reports are built in that order. They are the reporting layer of our agency SEO platform, and they draw on every module in our all-in-one SEO platform.
WHAT CLIENTS GET
Every report answers: what happened, what we did, what is next
Reports build themselves from the client’s workspace and go out on schedule. The data behind them comes from the modules on our SEO tools page.
Weekly and monthly reports
Short weekly summaries and a fuller monthly report, scheduled and sent automatically.
Rankings
Tracked keywords with movement, plus AI Overview, map pack and featured snippet placements.
Traffic
Clicks and visits over the period, with the pages that gained and lost.
Leads
Calls, forms and orders with the page and source behind each one.
Work done
What your team fixed and published this period, in plain words a client understands.
Plan for next month
The next priorities, so the client sees where the work is going.
LEADS IN THE REPORT
Show the calls and forms, not just the rankings
Rankings are a means. Leads are the result a client pays for. When the client’s WordPress site runs the free elev8tor connector, each form, phone tap, email tap and order is recorded with its landing page and source, and the source is labeled confirmed, tagged, estimated or unknown. Your report shows that evidence instead of a guess.
The connector also sends each lead to GA4 as a conversion. Setup takes one connection code. See our lead tracking and GA4 page.
PRIVATE LABEL SETUP
Your brand on every screen and every email
White label settings live in one place per account. Set them once and every client report and portal picks them up.
01
Logo, light and dark
Upload a logo for light backgrounds and one for dark, so it reads cleanly in reports and the portal.
02
Favicon and colors
Your favicon in the browser tab and your brand colors across charts, buttons and headers.
03
Company name and footer
Your agency name throughout, and a report footer with your contact details.
04
Sender name and reply-to
Reports arrive from your agency’s name, and replies go to your team’s inbox.
05
Portal subdomain
Point a CNAME such as reports.youragency.com at the portal so clients log in on your domain.
06
Hide elev8tor branding
On white label plans our name and logo are removed from reports and the portal.
CLIENT PORTALS
Client viewers see only what you tick
Each client can have its own portal login. You decide, module by module, what that client sees. A client who only cares about leads sees leads and rankings. A client with an in-house marketer can see the audit and keyword data too. Nobody sees another client’s workspace, and client viewers never see billing.
This matters more than it sounds. Showing a client your full audit backlog invites the wrong conversation. Showing them the work done and the leads it produced invites the right one.
Account owner
Controls billing, plans, white label settings and who can see what.
Team member
Works inside the client workspaces the owner assigns, and builds and sends reports.
Client viewer
Logs in to a branded portal and sees only the modules ticked for that client. Never billing.
THE CLIENT'S VIEW OF THE CONTENT QUEUE
Clients see what is planned, what is written and what went live, and nothing else
A client login shows the content queue for their site only: the ideas you have planned, the briefs built, the drafts waiting on approval, and what was published with its score. Credits, prices, other clients, API keys and settings never appear on a client screen. By default a client reads; if you turn it on for them, they can approve a draft or leave a note asking for changes, and that note lands in your agency queue with their name on it. The full queue and the owner, admin, staff and client roles are described on the agency SEO platform page.
WHICH PLANS INCLUDE WHITE LABEL
Reports only, or full white label
White label comes in two levels. Users and verified sites are unlimited on every paid plan, so every client site and client viewer comes at no extra cost.
Growth: white label reports
Reports under your logo, colors and company name, with unlimited client dashboards. A fit for a freelancer or small team with a handful of clients. $159 a month, or $127 billed annually.
- Unlimited verified sites (10 unverified), unlimited users
- Search data included
- White label reports
BYO Agency, Agency, Agency Plus: full white label
Everything in Growth plus the custom portal subdomain through a CNAME and elev8tor branding hidden across reports and portals.
- BYO Agency: your own data, unlimited client dashboards, API
- Agency: unlimited client dashboards, API
- Agency Plus: unlimited client dashboards, API
- Unlimited verified sites on all three
Compare every limit on the pricing page. If you are weighing a larger suite, our Semrush alternative comparison covers where each fits.
REPORTS THAT SHOW THE WORK
The work done section writes itself from real fixes
Because your team works from the same platform the report draws on, the work done section is not a list someone types up at month end. Audit issues fixed after an SEO audit, pages repaired with the content scanner and new pages published all feed it.
The plan for next month comes from the same ranked work queue your team uses, including any searches where Google started showing an AI Overview. Our AI search optimization page explains why that is worth reporting.
FAQ
Frequently asked questions
It is SEO reporting delivered under your agency’s brand instead of the software maker’s. In elev8tor your logo, colors, company name, footer, sender name and portal address appear on every report and login, and on white label plans the elev8tor branding is hidden.
Growth includes white label reports. BYO Agency, Agency and Agency Plus include full white label: reports, client portals, a custom portal subdomain and hidden elev8tor branding. Users, including client viewers, are unlimited and free on every plan. Plans and prices are listed on the pricing page.
No. Client viewer logins see only the client workspace you give them and only the modules you tick for that client. Billing is visible to the account owner only.
Choose a subdomain such as reports.youragency.com, add the CNAME record shown in your white label settings at your DNS host, and the portal runs at that address once the record resolves.
Rankings, traffic, leads with their sources, the work your team completed and the plan for next month. Weekly reports are shorter summaries of the same data.
You set the sender name and the reply-to address, so the report arrives under your agency’s name and any reply comes straight to your team.
See a white label report with sample data
The free demo opens a workspace for a sample client, Summit Ridge Roofing, with the report and portal screens included. Lists stop at 25 rows and paid data is capped.
Related pages
- Agency SEO platform: Client workspaces, team roles and the work queue
- Lead tracking and GA4: Leads with their source, ready for client reports
- Pricing: Plans that include white label
- SEO software for small business: The owner-facing side of the platform
- Free demo: Explore every screen with sample data