SEO SOFTWARE PRICING
SEO software pricing that shows you the math
Let us include the search data, or bring your own and pay us for the software only. Sites, users and client dashboards are unlimited on every paid plan, and every plan has the same modules, from tracking to the ranked fix list. The app shows your usage long before you reach a limit. Only need page scores? Buy the Content Scanner on its own, with no base plan.
7-day trial on every paid plan, card required. Annual billing lowers the monthly price. Developed by Vertical Web (Houston, since 1998) and Beth Guide.
Unlimited sites, users and client dashboards on every paid plan. You pay only for the data you use.
Verify a site in Google Search Console, or install the free elev8tor connector, and it is unlimited on every paid plan. Unverified sites still work, up to each plan’s limit.
TWO WAYS TO PAY
The only real choice: who pays for the data
Most SEO software pricing folds the data cost and a per-seat charge into one number. Ours is split in two: the software is the same either way, and the only difference is who holds the data accounts.
Your whole team logs in free and shares the account’s monthly pools. Lead tracking and one-click GA4 come with every plan, including the Free Demo. See lead tracking with GA4 for how it works.
DATA INCLUDED PLANS
We supply the search data, you start working
Nothing to set up. Every tracked keyword updates weekly to position 100, and daily priority keywords are checked every day.
Starter
One business or a few small sites.
$69 per month
or $55 per month billed annually
- Unlimited verified sites (3 unverified), unlimited users
- 500 tracked keywords
- 100 daily priority keywords
- 750 research credits a month
- 10,000 audit pages a month
- 25 AI visibility prompts
- Unlimited client dashboards
- Your logo on reports
MOST POPULAR
Growth
Most popular. A growing roster of sites.
$159 per month
or $127 per month billed annually
- Unlimited verified sites (10 unverified), unlimited users
- 1,200 tracked keywords
- 200 daily priority keywords
- 2,000 research credits a month
- 50,000 audit pages a month
- 75 AI visibility prompts
- White label reports, unlimited client dashboards
Agency
A full client roster.
$349 per month
or $279 per month billed annually
- Unlimited verified sites (30 unverified), unlimited users
- 3,000 tracked keywords
- 300 daily priority keywords
- 5,000 research credits a month
- 150,000 audit pages a month
- 150 AI visibility prompts
- Full white label, unlimited client dashboards, API
Agency Plus
Large agencies and in-house teams.
$699 per month
or $559 per month billed annually
- Unlimited verified sites (75 unverified), unlimited users
- 7,000 tracked keywords
- 700 daily priority keywords
- 12,000 research credits a month
- 400,000 audit pages a month
- 300 AI visibility prompts
- Full white label, unlimited client dashboards, API
BRING YOUR OWN DATA PLANS
Connect your own data, pay us for the software
Connect your own DataForSEO, Google and Anthropic Claude accounts and pay those providers directly at their rates. Our fee covers the software only. Keys are encrypted, never shown again after saving, and each one has a test button.
BYO Pro
Bring Your Own Data, software fee only.
$49 per month
or $39 per month billed annually
- Unlimited verified sites (5 unverified), unlimited users
- Your own DataForSEO, Google and Claude accounts
- Unlimited client dashboards
- Your logo on reports
BYO Agency
Bring Your Own Data for a whole agency.
$129 per month
or $103 per month billed annually
- Unlimited verified sites (50 unverified), unlimited users
- Your own DataForSEO, Google and Claude accounts
- Full white label, unlimited client dashboards, API
CONTENT SCANNER ONLY
Just want page scores? Buy the Content Scanner on its own
Some teams already track rankings somewhere else and only need the part that tells them how to rank: a page scored against today’s Google top 10, an estimate of where it will land and a ranked fix list with the exact sentences and anchors. Content Scanner only is that, with no base plan.
Content Scanner only
No base plan. Just scanner credits.
$1.50 per credit
or a monthly pack from $59
- No base plan, nothing else to buy
- Pay as you go: $1.50 a credit, 20 credit minimum, good for 12 months
- Scanner 50 $59, Scanner 150 $149, Scanner 500 $399 a month
- Unlimited users
- Scans any URL, yours or a client’s
- Keyword briefs and AI page drafts from the same credits
Or add it to any plan
The same credits on every plan.
Already on Starter, Growth, Agency, Agency Plus, BYO Pro or BYO Agency? Add pay as you go credits or a monthly pack to the account. Scans run on our servers, never on your keys, so a credit costs the same on every plan. Rank tracking, audits, AI visibility, the site map, lead tracking and reports come with the plans above; the scanner scores the pages.
MORE THAN A RANK TRACKER
Tracking, prediction and a ranked to-do list in one place
A rank tracker tells you where you stand. elev8tor also shows why, estimates what happens next, and tells you what to change first. Tracking and client dashboards come with every plan. Scoring, predictions and the action plan come from the Content Scanner, sold on its own or as a credit add-on.
EVERY PLAN
Track it
- Positions weekly to 100, plus daily priority keywords
- Calls and forms by page, with one-click GA4 conversions
- AI visibility prompts and AI crawler checks
- Unlimited client dashboards for every client you add
CONTENT SCANNER
Score it against who ranks today
- Term targets taken from the ranking pages’ own use per 1,000 words, never a fixed “use it 3 times” rule
- Up to 30 ranking pages checked for which terms the better ranked pages use more
- Google’s own category reading of your page against page 1
- Terms beyond page 1, from People Also Ask, related searches and the AI Overview
CONTENT SCANNER
Predict it
- Estimated position with a range, counting your internal link support
- AI Overview pickup: high, medium or low, or cited now
- A local or national switch that keeps Yelp, BBB, Angi and about 40 other directories out of local competitors and checks the map pack
- Labeled as estimates; backlinks are not measured, and the result says so
CONTENT SCANNER
Fix it, in order
- One ranked action plan per scan: what to do, where on the page, why, and about how many points each step is worth
- Blockers first: a noindex, a canonical pointing elsewhere, or robots.txt shutting out Googlebot, Bingbot, ChatGPT search or Perplexity
- Internal link suggestions with the exact sentence and anchor
One account, one bill: rankings, leads, AI visibility, page scores and the fix list all sit in the same workspace your clients log in to.
START FREE
The Free Demo, and what every plan includes
Free Demo
Real screens, a sample business and 5 real scans.
$0
No card needed
- Unlimited users, free
- 1 site of your own, 5 live tracked keywords, 100-page audit
- 5 real Content Scanner scans, one time
- Client portal preview: see what your clients see
- Sample workspace for Summit Ridge Roofing
- Lists stop at 25 rows, no exports
Every plan includes
- Unlimited users, free, sharing the account’s data
- Unlimited verified sites and unlimited client dashboards on paid plans
- Rank tracking, weekly to position 100, plus daily priority keywords
- Keyword research and keyword briefs
- Site audits with How to fix on every issue
- AI visibility and AI crawler checks
- Interactive site map
- Lead tracking and one-click GA4
- Scheduled reports
- Every scan records where the page and its site rank in the search it used
CONTENT SCANNER CREDITS
Page scoring against today's top 10, on demand
The content scanner is our proprietary engine. Buy it on its own as Content Scanner only or add it to any paid plan, BYO included. It runs on our servers and never on your keys. You pay in credits, only when you use it. Each scan reads the pages Google ranks today, tells you where your page would likely land, and hands you a ranked list of fixes. Here is what a credit buys:
Action
Credits
What you get
Page scan
1 credit
One page scored for one keyword against today’s top 10, with a ranked action plan, an estimated rank and an AI Overview pickup estimate.
Keyword brief
0.5 credit
What a new page needs before you write it: entities, questions, headings and schema.
AI page repair
3 credits
Your existing page fixed from its action plan, as a draft for review.
New AI page
8 credits
A full page drafted from the keyword brief, for review.
Pay as you go
$1.50 per credit
- 20 credit minimum
- Credits good for 12 months
- Best for a few pages a month
Scanner 50
$59 per month
or $47 per month billed annually
- 50 credits a month
- Monthly credits do not roll over
Scanner 150
$149 per month
or $119 per month billed annually
- 150 credits a month
- Monthly credits do not roll over
Scanner 500
$399 per month
or $319 per month billed annually
- 500 credits a month
- Monthly credits do not roll over
AUTOPILOT ADD-ON (EARLY ACCESS)
Content on a schedule, published through your own WordPress connection
Autopilot is a flat fee per site for the schedule, the approval queue, publishing through your site’s own REST API (or the elev8tor API and webhooks elsewhere), the internal link pass and the re-scan. The posts themselves use Content Scanner credits, about 10.5 each (brief 0.5, new page 8, draft scan 1, link pass 1). Publish mode is set per site in elev8tor: Drafts only, Publish after approval, or Autopilot, which publishes only when the draft scores 70 or better and passes the checks. No elev8tor code is installed on your site.
Autopilot is in early access and opens on accounts as it rolls out. Request it from the contact page. Worked monthly totals for a local business, a freelancer and a ten client agency are on the SEO software pricing guide; how to connect your site is on the help desk.
Autopilot 4
$39 a month
4 posts a month per site, researched, written, scored, linked and published through your WordPress connection in the mode you set. About 42 credits a month.
Autopilot 8
$69 a month
8 posts a month per site. The right pace for a local business that wants a steady stream of pages that each earn a ranking. About 84 credits a month.
Autopilot 12
$99 a month
12 posts a month per site. For agencies running content at scale across client sites. About 126 credits a month.
SMALL BUSINESS PLANS (EARLY ACCESS)
Two plans for one site: everything included, or everything included plus Autopilot
Small Business Content is $129 a month with 60 Content Scanner credits included; Small Business Bundle is $199 a month with 90 credits and Autopilot 8 for one site. Add-ons: Autopilot 4, 8 or 12 at $39, $69 or $99 a month per site; API access $19 a month; WordPress connection set up for you, $99 one time. What that buys, and why it stays well under an agency program, is on SEO software for small business and the SEO software pricing guide.
Small Business Content
$129 a month
Everything a one-site business needs to know what to do: 500 tracked keywords, 750 research credits, 10,000 audit pages, lead tracking with GA4, reports, and 60 Content Scanner credits a month included, about 6 written pages or 60 page scores. Content Ideas tells you what to write; the writer drafts it in your voice; you read it and send it to WordPress as a draft.
Small Business Bundle
$199 a month
The same data plus 90 credits a month and Autopilot 8 for one site: eight posts a month picked from your Content Ideas, written, scored against today’s top 10, linked into your existing pages and published by the mode you choose. You log in, check the pages, and approve. That is the whole job.
ROLES, NOT SEATS (EARLY ACCESS)
Add your whole team and every client without a per user charge
Users are unlimited on every paid plan, so adding a person never changes the bill. Owner, admin, staff and client roles decide what each login can do: staff see only the client sites you assign and get switches for spending credits, approving and publishing, and changing site settings; clients see their own sites under your brand. The Content Queue and the Content Ideas screen follow the same rules. Details are on the agency SEO platform page and, for what clients see, white label SEO reporting.
LIMITS, EXPLAINED
Usage you can see, with no surprise overages
Research credits are one monthly pool for keyword lookups, domain, competitor and backlink reports, and page lookups. Tracked keywords, audit pages and AI visibility prompts are counted on their own, each with a usage bar and alerts at 80 and 100 percent. A Starter account mid-month:
Tracked keywords: 400 of 500 used, 80 percent alert sent
Research credits this month: 375 of 750 used, refills next month
Audit pages this month: 10,000 of 10,000 used, 100 percent alert sent
Example figures for illustration.
On-demand extras
- +250 tracked keywords: $15 a month
- +500 research credits: $10, one time
- Content Scanner credits: from $1.50 each
HOW WE PRICE
Priced from what it costs us, not from what the market will bear
Search data is the biggest running cost in any SEO platform. Data Included plans are priced from our real data cost for each pool, plus the software, which is why limits are specific numbers.
On Bring Your Own Data plans you already pay the data providers, so we charge only for the software. The Content Scanner is priced the same on every plan, and on its own, because it never runs on your keys.
Sites and users are free because neither costs us data; the keywords you track and the reports you run do. Per-seat charges only push teams to share logins. Nothing is added unless you choose it.
Comparing against another suite? Our Semrush alternative page lines up published plans side by side, Ahrefs included.
WHO EACH PLAN FITS
Match the plan to the work, not the logo
Owners of one business usually start on Starter, or BYO Pro if they already hold data accounts, and buy Content Scanner credits when they begin rewriting pages. Our small business SEO software page walks through that setup.
Agencies usually land on Growth or Agency, or BYO Agency if they run their own data accounts, because of their keyword and research volume and their white label options. Client dashboards are unlimited on every plan, so a growing roster never forces an upgrade. See the agency SEO platform and white label SEO reporting pages. Every plan includes the full set of all in one SEO tools, from rank tracking to the SEO audit tool.
FAQ
Frequently asked questions
The Free Demo is $0. Data Included plans start with Starter at $69 a month, or $55 a month billed annually, and Growth at $159 is the most popular. Bring Your Own Data plans start with BYO Pro at $49 a month, or $39 billed annually. The Content Scanner is paid in credits, from $1.50 a credit, added to any plan or bought on its own as Content Scanner only.
No. Users are unlimited and free on every plan, including the Free Demo. Everyone shares the account’s sites, keywords and monthly pools, so adding a writer or a client viewer never changes the bill.
Unlimited, on every paid plan, BYO included. Each client logs in to their own dashboard and sees only the modules you tick for them, never billing. Starter and BYO Pro put your logo on reports, Growth adds white label reports, and BYO Agency, Agency and Agency Plus add full white label with a custom portal subdomain. The Free Demo includes a client portal preview.
Research credits are one shared monthly pool for keyword lookups, domain, competitor and backlink reports, and page lookups. Tracked keywords, audit pages and scanner credits are counted separately.
Every tracked keyword updates weekly with its position anywhere in the top 100. Daily priority keywords are also checked every day, so the terms that matter most to the business never wait a week.
No. It is paid on demand in credits, on any paid plan including the BYO plans, or on its own as Content Scanner only. It runs on our servers and never on your keys. The Free Demo includes 5 real scans, one time, so you can try it first.
Every Content Scanner scan gives an estimated position among the ranking pages it read, with a range, from content strength and your internal link support, plus an estimate of how likely Google’s AI Overview is to cite the page. Backlinks and brand strength are not measured, and every result says so. The estimates are labeled as estimates and are tested against a benchmark set of 30 client pages.
You get an alert at 80 percent and at 100 percent. Then add 250 tracked keywords for $15 a month or 500 research credits for $10 one time, or move up a plan. Verified sites are never a limit. There are no automatic overage charges.
Verification in Search Console proves you manage the site, keeps the shared data fair for everyone, and lets elev8tor pull your real clicks and impressions. The free elev8tor connector counts too. Unverified sites still work up to your plan’s limit, shown on each plan card.
Yes. Every paid plan has a 7-day trial, card required. The Free Demo is a separate $0 plan with a sample business, 5 real scans and capped data.
Yes. Content Scanner only has no base plan, just credits: pay as you go at $1.50 a credit with a 20 credit minimum, or Scanner 50 at $59, Scanner 150 at $149 or Scanner 500 at $399 a month. Users are unlimited and it scans any URL. You can move to a full plan later and keep using the scanner the same way.
Start free, upgrade when the work needs it
The Free Demo loads a sample workspace for Summit Ridge Roofing, a client portal preview and 5 real Content Scanner scans. Paid plans start with a 7-day trial.
Related pages
- All in one SEO tools: Every module included in every plan
- Content scanner: What a scan credit buys and how scoring works
- Semrush alternative: Plans and limits side by side
- Agency SEO platform: Client portals, roles and white label
- Free demo: 5 real scans and a client portal preview
- Why elev8tor is different: How the scanner is built to answer what to do next